david zach's journal

« Josh Rubin: Coolhunting | Main | Word Count »

March 11, 2005

'boards

I just found 'boards and I think this is cool. It's a clearinghouse of sorts for cutting edge video: adverts, short film, music video and animations.

I keep trying to convince audiences and those dealing with real estate/architecture/design that our concepts of location and workplaces are going to have to change. When you start really paying attention to what youngsters are paying attention to, along with the almost unbelievable skills of graphic/video designers, you have to ask this question: why would a young person (say, 10 years from now) want to work, live or play in a traditional, reality-anchored place? Think of how bored a lot of people are today and their constant need to be upgraded via thrills, experiences, relationships, etc. At the same time, think of all the technology that is both here and soon to be coming (check in the research labs for developments that are coming soon) that are being developed to present those experiences and you get some convincing evidence that reality is going to get a lot of competition from some really good alternatives.

I'm not saying this is a good thing. I am saying that if you're not thinking about this now and what your responses are, you can't really blame others when it leaves you behind or leaves you whining "why didn't someone warn me about this?" Consider yourself warned.

Posted by dmzach


View by Category

Recent Entries