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Speaking: Media Hits

It’s Hard to Imagine But What Will Life After CoronaVirus Look Like, BizTimes Milwaukee, March 25, 2020

Becoming a Brain Belt Starts with Smart Collaboration: Working Together Could Power Milwaukee’s Future Economy, Metropolitan Milwaukee Association of Commerce, Winter 2018

Thinking into Other Boxes by David Zach. Introductory article for Dialogues from the Edge of Practice: AIA-NYC Oculus Magazine, Spring 2015

The Future’s Just Not That Into You by David Zach. Article for Design Intelligence Journal, October 2012

Introductory article for AIA Atlanta’s 2014 guidebook for elementary school students: Discover Architecture

The Future of Architects: short article in Lee Waldrep’s 2014 book: Becoming an Architect (Guide to Careers in Design)

What’s Beneath the Future? Article for AIA-NYC Emerging New York Architects’ 2012 event: The Future Now!

Speakers tell Community Leaders Breakfast that city, state are in need of some changes Decatur Herald & Review, 6 May 2011

Pioneer Growing Point Magazine has an interesting interview with me and two other futurists, Lowell Catlett and Christophe Pelletier, on the future of agriculture and food. Nov/Dec 2011

Learning to Fight the Dragons by David Zach. [Entire issue is available via Flash Player, article starts on page 17.] Lead IT, Paragon Development Systems, Spring 2009

Future Gazing: What is the Future of Cinema? – Screen International, 27 March 2009

Innovations of the Future by Damian Joseph – Business Week, 25 February 2009

20 Most Important Inventions of the Next 10 Years by Damian Joseph – Business Week, 25 February 2009

Time Travel: Change is Coming at Warp Speed These Days. These Badgers Help Us Make the Leap by Nikki Denison (For a PDF of the article.) – On Wisconsin Badger Alumni Magazine, Winter 2007

There Goes the Future, David Zach interview by Dale Ahlquist, President of the American Chesterton Society. Gilbert Magazine, April/May 2008

Think about the Things that are Permanent – GEO Principle blog, 11 August 2009

The Benefits of Smoking and Drinking  – GEO Principle blog, 11 August 2009

A Day with Futurist David Zach by Donna Karlin – Fast Company, 11 April 2008

Pennsylvania Inside Out: interview [Note to self: if you’re told it’s public radio, wear a sport coat anyway because it might just be public TV.] – Penn State Public TV, December 2007

Des Moines Business Record Online, Sustainability, green becoming key words in architectural design, by Sarah Bzdega, 31 March 2007.

What Does the Future Hold? article on 2007 Willett Lectureship at UW-SP by Carlos Gieseken, Stevens Point Journal, 6 February 2007.

Madison 1670AM, On Air with In Business, radio interview by Joan Gilman.

Voice of America, Talk to America, Current Trends and the Future, interview broadcast worldwide on 1 January 2007.

Journal Gazette Times-Courier, Our View: People, not technology, will dictate future, by the JG/T-C Editorial Board, 13 October 2006 (They do a follow-up to the smoking confusion… )

Journal Gazette Times-Courier, Futurist warns: Keep ties, don’t lose touch, by Kate Henderson, 6 October 2006 (Note the reader responses of perplexed outrage at a misinterpretation of something I said in my talk in Mattoon, IL!)

Business Today NC, What truths does Kannapolis hold self-evident?, 16 July 2006.

Milwaukee Journal Sentinel, History Lost with Fireboat Station, by Whitney Gould, 9 July 2006., Relógio e celular substituem dinheiro em Hong Kong, by Marina Wentzel, 26 May 2006. (It’s in Portuguese – I wonder what I said!)

Atlanta Journal Constitution, Boomers hit twilight years healthier, wealthier, wiser, by Bob Dart, 11 March 2006

Wausau Daily Herald, Treat your mind like a parachute, futurist advises, by Jocelyn Berkhahn, 19 January 2006.

The Daily Reporter, Milwaukee Futurist David Zach sees people growing apart, by Sean Ryan, 16 January 2006.

Milwaukee Journal Sentinel, A School Dr. Dolittle could Love, by Whitney Gould, 15 January 2006. For a slide show of this amazing (and threatened) school building click this link. To read an article I wrote about the loss of this building as a school, click here for the pdf.

Janesville Gazette, Futurist: Hang onto the old, by Anna Marie Lux, 1 January 2006. (pdf file)

Capital Region Business Journal (Madison, WI), What to expect in 2006, by Jenny Price, January 2006.

Milwaukee Journal Sentinel, Crystal balls lack one thing: Clarity, by Rick Romell, 31 December 2005.

Wisconsin Technology Network, The RFID crystal ball: Will the chips eventually talk to us, too?, by David Niles, 2 November 2005.

Osmi dan, RTV Slovenia, a weekly TV show specialized in culture.Interview on the future of design, 20 October 2005

WMCS-AM 1290, The Cassandra McShepard Show: “That’s what I’m talking about,” two-hour interview on future trends, 2 August 2005.

WFHR-AM 1320, Wisconsin Rapids talk radio interview on the topic of small town economic development, 21 July 2005.

EMA Communicator, Back to the Future: Automation, Immigration, Consternation, Grant McGinnis, Winter 2005.

Milwaukee Home Magazine, Art Deco Cool, January/February 2005. The Wolf Files, Happy ‘Leave the Office Earlier Day’, by Buck Wolf, 31 May 2005.

MHCA Executive Report, Explain the universe. Give Examples, Fourth Quarter 2004.

Small Business Times, The Future of Elderly Living, Eric Decker, 26 November 2004.

The Site Selection Online Insider, Zach: The Future Isn’t What It Used to Be, Spring 2005. The Wolf Files, Modern Solutions for Very Busy People, Buck Wolf, 2004.

NACEweb, National Assoc of Colleges & Employers, What Does the Future Hold for Job Seekers?

Infection Control Today, “We’re Becoming Experts at “HyperLiving.”

The Tennessean, Unlikely alliances can bring wealth, minority seminar told, by Candace Brooks, 21 August 2003.

Qualified Remodeler Magazine, Future Think by Roger Stanley.

Health Data Management, Triumphs and Pitfalls of New Technology, 22 September 2002.

Small Business Times, The future is overrated, but it’s coming, by Rob Greede, 21 June 2002.

OnMilwaukee.Com, Milwaukee Talks with David Zach interviewed by Jeff Sherman, 13 March 2002.

WUWM-FM 89.7 (NPR), At 10 Show, interview on trends since Sept 11, 26 February 2002.

Milwaukee Journal-Sentinel, Re-examining ways we view, handle talkby Mary Louise Schumacher 10 February 2002.

Milwaukee Journal-Sentinel, Miscommunicating. With so many ways to talk, why is it harder to reach one another? by Mary Louise Schumacher 10 February 2002.

WI Builder, What’s the future hold? Forecast 2002, By Ellen Hickok-Wall.

CNN, Interview on what’s ahead, Dec 2001.

IAAM, Holographic Visions of Public Assembly Facilities by David Zach Nov-Dec 2001.

GMToday, Cap’n Zach of the 21st Century, by Karen Rasmussen, August 2001, Is dot-com stress worth it? by Brad Shewmake 15 June 2000.

InfoWorld, Start-up stress hinders entrants by Brad Shewmake 9 June 2000., Be Your Own Boss.

Milwaukee Journal Sentinel, “Disappearing jobs a harbinger of a new economy,” by Avrum D. Lank, 23 January 2000.

KKYY-TV 22, Little Rock, Arkansas, 4 Jan 2000.

Milwaukee Journal Sentinel, “000 my goodness! Can it really be 2000?”; 1 January 2000.

Milwaukee Journal Sentinel, “Fears fizzle as celebrations sizzle,” by Rick Romell, 1 January 2000.

Milwaukee Magazine, “Future Tense,” by Mary Van de Kamp Nohl, January, 2000.

Kiplinger’s Personal Finance Magazine, The Scoop on Poops,
January 2000.

The Rotarian, “Rotarian of the Future” December, 1999.

The Washington Times, “What Millennium holds may be all in one’s mind,” by Stephen Dinan, 29 December 1999.

The Yuma Daily Sun, “Teachers hold the future in their arms,” by Lindsay Cessna, August 11, 1999.

Los Angeles Daily News, “It’s a ZACH attack,” by Phil Davis, May 22, 1999.

USA Today, “The Wide World of Future Sports,” by Gary Mihoces, 19 May 1999. (Of all the places I might be quoted, the USA Today Sports Page is the least likely one.)

The Reader, “Past is the Key: and a little humor will turn the key,” by A.R. Goldyn, Omaha, NE, 8 April 1999.

Naples Daily News, “David Zach, futurist: Know the past to look ahead,” by Clay W. Cone, 8 March 1999.

Credit Union Times, “Futurist describes disappearing boundaries, new challenges, 3 March 1999.
The Oregonian, Uncle Edgester’s Top 7 List, “7 New Acronyms,” February 1999.

The Milwaukee Journal Sentinel, The Bubbler, Andy Warhol was wrong: In the future, you’ll have 15 minutes of privacy!, 24 August 1998, “How to spot a DINKWAD” by Buck Wolf, 8 April 1998.

Marketer, An Owner’s Guide to the Future, by Patti Keating Kahn,
February 1997.

Joan Lloyd at Work, 5 trends to help you catch up to the future, 21 August 1994.

Vintage postcard image of woman with telegraph key

Think Like a Futurist Article

Past, Present & Future.

Obsession with the future is just as unhealthy as being fixed on the past. Spread out your thinking – think in panoramic time – past, present and future. Leaving the past out of your thinking is like ignoring half your tools. Too much focus on the future is to live in fantasy without the respect due to those in the present.

Think Implications of Implications of Implications…

The easiest way to be a futurist is to build this question into your thinking: What are the implications of the implications of the implications…? Not that you can know, but just setting your mind towards implications takes you beyond just solutions thinking into the possibility of wisdom in your choices. The law of unintended consequences still holds. You can stop at three or keep asking that question. The point is not to precisely predict the future as much as it is to at least consider more possibilities than the obvious or expected.

Beware the Prophet motive!

Whenever you hear a forecast about the future be sure to ask: Is there’s a profit motive behind the prophet motive? If we do what they say, do they get rich, do they gain power? If the answer is yes, then you should be cautious. Follow the money is wise advice, no matter how selfless the forecasts (and forecasters) may seem to be.

Never trust pessimistic forecasts from people who make a living selling more government. Dick Armey

I’ve gone into hundreds of fortune tellers’ parlors and have been told thousands of things, but nobody ever told me that I was a police woman getting ready to arrest them. New York City Detective, 1963

Think possible futures, probable futures, preferable futures and plausible futures.

Don’t think in terms of singular forecasts that are absolute. Don’t be constrained by what’s realistic. If we stuck to that, we’d still be in the caves and bushes wondering whether that newfangled thing called fire is really plausible. Better do a study and hire consultants…

Think of multiple futures.

There’s not just one future, because there are billions of people in lots of different situations. Your actual mileage may differ. This bring in the value of scenarios – crafting a variety of stories of how things might turn out, based upon any variety of possibilities and impossibilities. In the words of cyberpunk author William Gibson, “The future’s already here. It’s just not evenly distributed.”

We overestimate what we can do in one year and underestimate what we can do in five years.

Lots of times there are early forecasts of what the future is going to be like and when that falls short, people will discount the entire notion. Meanwhile, others who were closely watching the first efforts learned from the mistakes and are trying again. Early pessimists are not long-term thinkers.

What’s missing?

In all your searching for what’s happening next, you’re going to miss something. So, what are you not seeing? Look for the hole. What’s not here? Who’s not here? How have you been fooling yourself? To be certain, mistakes will continue to be made. Who will get the blame, who will get the credit?

Watch for monkeywrenches.

These are the sort of thing that get tossed into the mix that can completely disrupt the path the future was on. Say, 9/11 for example. Or microchips. Or immigration. 3D Printing and nanotech. Crypto too. Everyone resists change, especially those who want it but only in pre-defined parameters. It’s the ability to deal successfully with what is not expected that measure true adaptability.

Ideas: Quoting G. K. Chesterton

Gilbert Keith Chesterton (1874-1936) was a journalist, author and what can be best described as a complete thinker. He wrote over 100 books and over 5000 newspaper columns. His gift for aphorism has made him familiar to many by his eloquence if not by his name. He wrote about everything because he believed that everything was in one way or another connected. He took delight in arguing without losing his temper, his reason, or even the friendships he had with his fellow debaters.

There is a modern revival of his works going on today, so if you enjoy and/or are challenged by what you read here, please visit The Society for Gilbert K. Chesterton. There’s lots to explore including more quotations, lectures, etc. and even an annual conference. They’ve even got the Chesterton Schools Network of high schools which offer classical education through a Catholic lens. I used to be on the American Chesterton Society board of directors, and believe that this guy (who’s been dead since 1936) probably knew more about the today than most people now alive. The past can often reveal much of what has yet to happen as well as explain a lot of what’s going on right now.

1. The way to love anything is to realize that it may be lost.

2. If seeds in the black earth can turn into such beautiful roses, what might not the heart of man become in its long journey toward the stars?

3. The whole difference between construction and creation is exactly this: that a thing constructed can only be loved after it is constructed; but a thing created is loved before it exists.

4. Without education, we are in a horrible and deadly danger of taking educated people seriously.

5. In the end it will not matter to us whether we fought with flails or reeds. It will matter to us greatly on what side we fought.

6. The fatal metaphor of progress, which means leaving things behind us, has utterly obscured the real idea of growth, which means leaving things inside of us.

7. It is of the new things that men tire… of fashions and proposals and improvements and change. It is the old things that startle and intoxicate. It is the old things that are young.

8. A dead thing can go with the stream, but only a living thing can go against it.

9. The act of defending any of the cardinal virtues has today all the exhilaration of a vice.

10. Tradition means giving votes to the most obscure of all classes, our ancestors. It is the democracy of the dead.

11. Humility was largely meant as a restraint upon the arrogance and infinity of the appetite of man.

12. Art, like morality, consists in drawing the line somewhere.

13. The test of all happiness is gratitude.

14. We should thank God for beer and burgundy by not drinking too much of them.

15. Fallacies do not cease to be fallacies because they become fashions.

16. Men do not differ much about what things they will call evils; they differ enormously about what evils they will call excusable.

17. The madman is not the man who has lost his reason. The madman is the man who has lost everything except his reason.

18. Mysticism keeps men sane. As long as you have mystery, you have health; when you destroy mystery you create morbidity. The ordinary man has always been sane because the ordinary man has always been a mystic.

19. Merely having an open mind is nothing; the object of opening the mind, as of opening the mouth, is to shut it again on something solid.

20. Angels fly because they take themselves lightly.

21. Contemporary society has become dry, not for lack of wonders but for lack of wonder.

22. No man who worships education has got the best out of education… Without a gentle contempt for education no man’s education is complete.

23. People are inundated, blinded, deafened, and mentally paralyzed by a flood of vulgar and tasteless externals, leaving them no time for leisure, thought, or creation from within themselves.

24. Fable is more historical than fact, because fact tells us about one man and fable tells us about a million men.

25. Fairy Tales are more than true; not because they tell us that dragons exist, but because they tell us that dragons can be beaten.

26. We grow conservative as we grow old it is true. But we do not grow conservative because we find so many new things spurious. We grow conservative because we find so many old things genuine.

27. Men invent new ideals because they dare not attempt old ideals. They look forward with enthusiasm, because they are afraid to look back.

28. We are learning to do a great many clever things … The next great task will be to learn not to do them.

29. Chaos is dull.

30. There is one thing which gives radiance to everything. It is the idea of something around the corner.

(Note: the graphic of Chesterton is from an old cigarette card. Packs of cigarettes used to have trading cards, sometimes of sports figures, and this was from a set of literary figures. Imagine a time when smoking cigarettes and famous literary figures went together.)

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